• WinterHack 2020: Global Design Thinking Ideathon
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WinterHack 2020: Global Design Thinking Ideathon

Cookhouse Labs is proud to present WinterHack 2020: Global Design Thinking Ideathon, in collaboration with InsurLab Germany and msg group. Join some of the world’s best insurance organizations, startups, and student innovators for 2 days of exciting insurance innovation, ideation, and competition around the theme “Digital Ecosystems”!

Why should I join?

    • Re/insurers and Brokers: This is your chance to connect with your internal teams and global talent to put your agility and creativity to work while creating real business solutions to digitize insurance
    • Startups and Vendors: Take this opportunity to network and work alongside insurance organizations looking for fresh ideas and new business connections
    • Students: Show current and future business leaders why you should be their #1 pick for a career in InsurTech!

Participating Teams

We are excited to welcome the following insurance organizations to WinterHack 2020!

Event Format

    • 2-day virtual global event + 3-hour final pitch
    • Facilitated Ideathon following Design Thinking methodology in breakout sessions
    • Ideathon period: Tuesday, November 3rd and Wednesday, November 4th, 2020
    • The 2-day Ideathon period will be held in 3 different time zones (Eastern Standard Time (EST), Central European Time (CET), and Singapore Time (SGT) from 9 AM to 6 PM
    • Final Pitch Event: Thursday, November 5th, 2020 at 8 AM EST

How does it work?

    • During the matching process, Re/insurance organizations can invite startups, vendors, and student innovators to join their corporate teams to provide ideas, expertise, and skills, such as UX/UI Design
    • Guided Ideathon — our innovation experts will provide the right guidance on methodologies and tools to achieve best results following the Design Thinking Methodology
    • We will provide prep material, including Design Thinking Masterclasses and a guide on how to structure your time according to the stages defined in the methodology


    • 4 different challenges related to the theme “Digital Ecosystems”, covering commercial and personal lines, health/life, and P&C insurance
    • Challenge statements will be released during the kickoff event


    • Event language is English, including facilitation, support, and final pitch (including submission documentation)
    • Teams can work in their preferred language

How do I join?

    • Register for a ticket based on your current role (Re/insurer, Broker, Startup, Vendor, or Student)
    • When creating your profile, add as much detail about your experience and skills as possible to show other participants why you should be on their team
    • We will release more details on the matching process closer to the event date

This Ideathon is the perfect platform to connect with experienced innovators, both local and international. As you show your skills and impress our judges with your team’s extraordinary results, don’t forget to network and have fun!

Event Agenda

Time  Phase  Possible Deliverables 
Tuesday, November 3 (Day 1)
9:00 Kickoff Event
10:00 Official Ideathon Start (Day 1) Decide on Challenge Topic
10:45 Stage 1: Empathy
30-min Breakout Session
Empathy Map​
14:00 Stage 2: Define
30-min Breakout Session
Customer Journey​
HMW Statement
16:30 Stage 3: Design
30-min Breakout Session
Business Model Canvas
18:00 End of Day 1
Wednesday, November 4 (Day 2)
9:00 Start of Day 2
11:00 Stage 4: Create
30-min Breakout Session
Design Tools​
MVP, Concept
15:30 Stage 5: Presentation
30-min Breakout Session
Submission portfolio​,
incl. recorded pitch video
18:00 Submission Deadline 


Final Pitch Event: Thursday, November 5
EST  CET  SGT  Topic
8:00 AM 2:00 PM  9:00 PM Start of Combined Final Pitch Event 
11:00 AM 5:00 PM  12:00 AM (Friday) Winner Announcement



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